When you can't be there, NIBSY can.
At NIBSY, we believe every child deserves to feel supported while they learn to stand on their own. Our purpose is to help parents support their children through life's big feelings, even when they can't be there.
There are moments every parent knows
School drop-offs. New classrooms. Bedtime worries. Medical appointments. Swimming lessons. Sleepovers. Big feelings that arrive without warning.
In those moments, you want to comfort your child. You want to stay just a little longer. Most of all, you want them to know they're loved, supported and capable, even when you're not by their side.
That's why NIBSY was created.
Born from 23 years in education
After more than 23 years in education, I witnessed the same moments again and again: children facing big feelings, and parents wishing they could stay just a little longer.
I created NIBSY to help bridge those moments, not by replacing a parent's comfort, but by extending it. Our purpose is to help families navigate life's everyday challenges with greater connection, confidence and peace of mind.
More than just another toy
Children naturally form strong connections with special objects and little companions that help them feel safe. NIBSY builds on that natural connection, giving children a familiar friend they can wear on their thumb or keep close in their hand.
Quiet, discreet and thoughtfully designed for little hands, NIBSY can be held, squeezed or gently rubbed whenever your child needs reassurance. More than just another toy, it's a comforting companion that stays close through life's everyday challenges.
Every NIBSY has its own superpower
Creating opportunities for meaningful conversations while encouraging children to grow in confidence and independence.
To help parents support their children through life's big feelings, even when they can't be there.
To create thoughtful comfort companions that help families navigate life's big feelings with greater confidence, connection and independence.
A world where every child feels supported as they grow into confident, independent little people and every parent feels reassured they don't have to face that journey alone.
Every child deserves to feel supported while they learn to stand on their own.
A little comfort for them. Peace of mind for you.
Because growing up isn't about never feeling scared. It's about feeling supported while learning to face the world with confidence.
And sometimes, the greatest gift we can give our children isn't holding on a little longer. It's giving them the confidence to let go.
When you can't be there, NIBSY can.
Little friends, big adventures
Real Nibsy moments from families, classrooms and everywhere in between.
Share your Nibsy moment with #nibsyfriends or tag @shopnibsy